Marketing for indie games has to start on day one. Most of us don't have a marketing budget or know how to target and effectively reaching an audience. So we are left to play the long game: without consistent updates, indie games are forgotten.
William and I both know how to make games. However, blogging, or more aptly marketing, feels like swinging at a piƱata. Sometimes we put our backs into it, sometimes we swing gently searching for our target, but we are always swinging blind.